At IRD Glass, we’ve always believed there’s more to our work beyond the precision glass and ceramic components we manufacture. While product quality and customer satisfaction are central to our work, our leadership has always challenged us to find deeper meaning, often asking, “Why are we in business?” This drive to identify a purpose beyond profits led us to be inspired by Simon Sinek’s “Just Cause” concept.
What is a Just Cause?
A “Just Cause,” as defined by Simon Sinek, is a specific and enduring vision of the future that inspires people to work together toward something greater than themselves. It’s about having a purpose that transcends day-to-day operations and inspires long-term commitment and passion. It’s not necessarily about making money or even about being the best at what we do—though we strive for both—it’s about contributing to a cause that makes a meaningful impact on the world.
Companies driven by a Just Cause think in terms of “the infinite game”, where the goal is not simply to win, but to keep playing and making progress toward that vision. A “Just Cause” isn’t just a mission statement or a goal; it’s a guiding principle that shapes every decision a company makes. It provides a reason for existence that goes beyond profit and success.
Just Cause at IRD Glass
At IRD Glass, we’ve embraced this philosophy wholeheartedly. As we continue to innovate and lead in the field of precision glass manufacturing, we’re driven by a cause that goes beyond the products we create. With input from all levels of our team, we are excited to formally announce IRD Glass’s Just Cause:
“Making Your Dreams for Tomorrow, a Reality Today”.
We hope this statement encapsulates our commitment to turning visionary ideas into tangible realities while staying true to our values of pride, innovation, and partnership. Whether it’s through the work we do in the office, the work we do at home, or the work we do in our communities, we see our role as enablers—helping to bring the most ambitious and transformative ideas to life.
Just Cause – In Action
As we move forward, this Just Cause will be the beacon that guides us. It will inform our decisions, inspire our team, and strengthen our partnerships both personally and professionally. We believe that by focusing on making tomorrow’s dreams a reality today, we’re not just contributing to our customers’ success—we’re shaping the future of our communities.
We’re excited to continue this journey, and we look forward to the incredible possibilities that lie ahead. Together, we can make the impossible possible, turning dreams into realities, one step at a time.
In the coming months, we will unveil more information about our Just Cause initiatives for the upcoming year, and we’re excited to share this vision with you. This statement is more than just words to us; it reflects our commitment to our customers, our employees, and our communities. It’s about ensuring that every step we take today brings us closer to the bright future we all envision.
If you have a dream we can help bring to fruition, please reach out to our Customer Success Manager, Riley, at riley@irdglass.com.
Interested in Learning More?
The Infinite Game by Simon Sinek Summary – Briefer <https://briefer.com/books/infinite-game>
Why We All Need a ‘Just Cause’ | Simon Sinek <https://mariashriver.com/why-we-all-need-a-just-cause/>
What is a JUST CAUSE? | Simon Sinek – YouTube <https://www.youtube.com/watch?v=8Ut0fGlS3C8>